Google CSS FAQs

Can I test the CSS without risk?2021-06-08T14:38:56+00:00

Yes, you can test the CSS and our service for 3 months free of charge and without risk.

Will something change in my campaigns or data?2021-06-08T14:41:36+00:00

No, your campaigns, bids, data, logins, etc. will not be changed. You have full control over your Google Ads account.

What if I cancel?2021-06-08T14:41:52+00:00

If you cancel the CSS, your Google Shopping ads will appear on Google Shopping Europe again. You then pay the additional 20% margin to Google again.

Do I have full control over my campaigns?2021-06-08T14:42:06+00:00

Yes, you retain full control over your campaigns and access to your Google Ads account.

We don’t get access to your campaigns or your Google Ads account.

What is a Comparison Shopping Service (CSS)?2021-06-08T14:38:28+00:00

A Comparison Shopping Service (CSS) is a website that allows users to search for and compare products and then redirect users to the merchants’ websites to make purchases.

In the European Economic Area and in Switzerland, merchants must work with one or more CSS in order to be able to place shopping ads.

What is Google Shopping?2021-06-08T14:42:21+00:00

Google Shopping is the Comparison Shopping Service from Google and a Google Premium CSS Partner.

Google Shopping helps businesses grow by selling more and better across Europe while delivering outstanding Google-quality service levels.

What is a Google CSS Partner?2021-06-08T14:42:36+00:00

The CSS partner badge and the Premium CSS partner badge are awarded to companies in the CSS partner program that have qualified for partner status. Partners who have received either badge can add it to their website, other online properties, and offline marketing collateral to show that Google recognizes their company as a Certified CSS Partner.

In which countries can Comparison Shopping Services (CSS) place shopping ads on Google’s general search results page on behalf of retailers?2021-03-21T09:02:51+00:00

Comparison Shopping Services (CSS) can place shopping ads on Google on behalf of retailers in countries that are part of the European Economic Area (EEA) and in Switzerland.

Shopping ads for CSSs are currently available in the following countries: Belgium, Denmark, Germany, Finland, France, Greece, Great Britain, Ireland, Italy, the Netherlands, Norway, Austria, Poland, Portugal, Romania, Sweden, Switzerland, the Slovakia, Spain, the Czech Republic and Hungary.

Where can I see the cost of the Google Shopping service?2021-03-21T09:02:40+00:00

The margin that Google Shopping uses to run your Shopping ads is added to your CPC bid in each auction (see “What is the Google Shopping pricing model”) and is reflected in the total cost of your campaign. There are no additional fees.

What kind of merchants and retailers can benefit from working with Google Shopping as CSS?2021-03-21T09:02:31+00:00

Google Shopping enables retailers and merchants of all sizes and types to run shopping ads in the European Economic Area & Switzerland.

Do I have to work with a CSS to run shopping ads on Google’s general search results page in the European Economic Area & Switzerland?2021-03-21T09:02:19+00:00

Yes, only a CSS can place shopping ads on the general search results page of Google in the European Economic Area & Switzerland. You can use Google Shopping or any other CSS of your choice. You can also participate via one or more CSS at the same time.

What is the Google Shopping pricing model?2021-03-21T09:02:08+00:00

Google Shopping charges a fixed percentage surcharge on the cost-per-click (CPC) paid in the Google auction. This is our fee for serving shopping ads. In practice, the margin is deducted from our bids before they are entered into the auction. The auction is structured in such a way that dealers only pay what is necessary to beat the next highest bidder and do not bid against their own advertisements placed via a different CSS.

Google Shopping therefore recalculates the margin for our bids and applies it again after the auction ends. Google Shopping does not charge any additional fees for its Google quality advisory services.

What is the Google Shopping service model?2021-03-21T09:01:53+00:00

Google Shopping works on a self-service and advisory model: merchants manage their feeds and campaigns and Google Shopping can offer advisory services to the merchant.

What are the advantages of CSS?2021-06-08T14:37:14+00:00

With the quick and easy switch to our CSS, online retailers immediately save around 20% of their CPC when clicking on your ads in Google search results.

Google Shopping Comparison Partners offers outstanding service, presence and Google quality experience across Europe at no additional charge for its consulting services.