Individuality and exclusivity shape the style of the Munich fashion label Ana Alcazar with an emphasis on high quality clothes.

Each collection reinterprets the great fashion trends of past decades and always sets new trends. Sometimes playful and sensual, sometimes straightforward and extroverted, but always exclusive and elegant – that is the trademark of the modern woman and the guiding principle of Ana Alcazar.

Google CSS results

By switching from Google Shopping Europe to the Google CSS Partner, Ana Alcazar was able to achieve the following competitive advantages:

  • Average saving on CPC on Google Shopping: 20%

  • Significantly improved ROAS for the marketing channel Google Shopping

  • More sales and earnings through Google Shopping

  • Simplified campaign management

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